§ — From the studio
Journal.
What we have learned writing for a living — why most copy problems are positioning problems, why our prices are on the wall, and why the best line on your page is usually one your customer said first.
Most copy problems are positioning problems
When a page reads flat, the instinct is to rewrite the sentences. Usually the sentences are fine. What is broken is the decision nobody made about what the page is for.
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Why our prices are on the wall
Most agencies hide their prices behind a "request a proposal" button. We put ours on a rate card. Here is why that is better for you and, surprisingly, for us.
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Steal your customers' words
The most persuasive line on your page is usually one you did not write. It is one your customer said, and you were lucky enough to write down.
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