01
Positioning before prose.
We will not write you a page until we both agree what it is for. Most copy that reads badly was simply asked to do an impossible job.
We make the
market understand
you.
PositioningCraft is a copywriting studio in Odense. We sharpen what you stand for, then write the words that sell it — on a flat rate card where nothing costs more than €900 and the first thing you can try starts at €90.
430+
Deliverables shipped
€900
Price ceiling
€90
Entry price
2019
Studio since
§ 01 — What we do
Three disciplines.
One spine.
Positioning decides what you say. Conversion and content decide how well it sells. We do all three, off one messaging spine, so nothing contradicts anything else.
01 / 03
category · audience · message
Positioning
Work out what you stand for and to whom — the strategic spine every word hangs off.
→
02 / 03
homepages · landing · sales pages
Conversion Copy
The pages where money changes hands, written to be read fast and acted on faster.
→
03 / 03
articles · email · case studies
Content & Launch
The words that keep working after launch day — content, sequences, and customer stories.
→
§ 02 — How we work
Six rules we
won't bend.
02
Flat prices, on the wall.
Every deliverable has a number, published. Nothing costs more than €900, nothing starts below €90, and you will never get a surprise invoice.
03
Customer words beat clever words.
The phrase that converts is almost always one your customers already use. We mine it from interviews and reviews before we invent anything.
04
No manufactured urgency.
No fake countdown timers, no "only 3 left" when there are thousands. A clear argument outsells a cheap trick, and ages better.
05
Revisions are part of the deal.
Every deliverable includes its revision rounds in the price. Good copy is rewritten, not written, and we budget for that up front.
06
We write less than you expect.
The edit is where the work happens. We will happily hand back a shorter page than the one you imagined, if shorter does the job.
§ 03 — Selected work
Three jobs,
three results.
01
Nordsø Energy
A clean-energy scale-up sounded exactly like the twelve competitors it was trying to beat. We found the one thing only they could say, and rebuilt the site around it.
We stopped sounding like a brochure and started sounding like the only sensible choice. The sales team noticed first.
Messaging Framework · Full Website Copy
+58%
Demo requests
6
Pages shipped
02
Mejeri Collective
A dairy subscription with a great product and a flat sales page. We rewrote the long-form page around the founder's actual reason for starting it.
They told me to write it like I was talking to one sceptical neighbour. So I did, and the neighbour bought.
Long-form Sales Page · Customer interviews
+41%
Page conversion
−12%
Refund rate
03
Havn Software
A logistics SaaS buried its one genuine differentiator in paragraph four. The audit found it; the homepage rewrite led with it.
The audit was uncomfortable reading in the best way. We had been hiding the best thing about us.
Positioning Audit · Homepage Rewrite
−27%
Bounce rate
3 wks
Time to repositioned site
§ 04 — Voices
What clients say.
We stopped sounding like a brochure and started sounding like the only sensible choice. The sales team noticed before the marketing team did.
Head of GrowthNordsø Energy
The rate card is the whole reason we said yes. No proposal theatre, no negotiation — a price on the wall and a date on the calendar.
FounderMejeri Collective
The positioning audit was uncomfortable reading, in the best possible way. We had been hiding the best thing about the product in paragraph four.
CEOHavn Software