The first thing most prospective clients do on an agency site is hunt for the price, and the first thing most agency sites do is hide it. "Every project is unique." "Let's hop on a call." We went the other way: every deliverable has a published number, nothing over €900, nothing under €90. Here is the thinking.
Hidden pricing is a tax on everyone's time. The client cannot tell if you are in their budget without a sales call; you cannot tell if they are a fit without one either. So both sides spend an hour finding out something a number on a page would have told them in three seconds. Multiply that across every enquiry and the hidden-price model is quietly enormous.
A published rate card also forces a discipline on us. If a deliverable has to be worth its listed price to every client who buys it, we cannot pad it, and we cannot wing the scope. The number on the wall is a promise we have to keep, which means we have to know exactly what each deliverable is before we sell it. That clarity is worth more to the work than the flexibility we gave up.
There is a fairness argument too. Negotiated pricing rewards whoever negotiates hardest, which is rarely the client who needs the most help. A flat rate card means the quiet founder and the seasoned procurement lead pay the same for the same words. We sleep better for it, and we have never once had to explain why two clients paid different prices for the same page.